i knew i (micah) wanted to create a brand when i was in the eighth grade. i just had no idea how to start. 

brainstorming with my dad, we thought it had to be sort of simplistic, like a lot of famous brands i liked.

we realized if anyone knew anything about simple drawings, it'd be my little brother, who was six at the time. so i gave him a page in my notebook and after choosing a favorite, re-drawing, and making slight tweaks, the monster logo was born.


the brand is named asym because of how each design is purposely drawn asymmetrically- something i noticed about the chosen logo (pictured in background) my brother had drawn and a nice quirk i wanted to carry on.

to see more about how asym came to be, watch the video below.